Ways of incorporating Arts as an effective tool to build a recognizable brand and develop promotion in a corporate world – Industry & Arts

” Like in ancient times when the power of emperors was measured by the grandiosity of their palaces and the size of kingdom territory, the overall effect of impact was kind of “Gesamtkunstwerk” of symphonized opera including architecture, painting, design, decorative Arts, music, ballet, orchestra volume, the New Age bigger or smaller corporate princes or barons recognize wery well importance of canalizing their values through recognizable visual or – and audible – refined yet powerful utilization of Arts. “

As a starting point we can definitely mention investment in Art collections which is actually also an ancient principle but commonly used in several Banks, ( Lischtenstein based Bank of Royal Familly, based on collections of of historical proven artists, Factor Banka in Slovenia, based on modern authors…) Historical and estimated value of those works, gained and elevated also through auctions shows the uniqueness and credibility – beside the actual monetary power – of those companies.

Sponsorship and Collecting also present in this section, favorable for artists, enable grandiose creations and recognition for both, artist and the client. Contrary to commissioned works often depicting historic scenes or portraits nowadays, in several cases artists are developing their own stories, like Damien Hirst and his Treasures From the Wreck of the Unbelievable,” ( 2017) an underwater fantasy, with enormous sculptures and hundreds of other objects fashioned to look as though they were antiquities dredged up from the bottom of the sea, exposed in the Palazzo Grassi and the Punta della Dogana, two museums run by François Pinault, the Parisian collector who is also the owner of Christie’s auction house.

 

 

Another ambitious project is The Fondation Louis Vuitton in Paris, a private modern and contemporary art center and museum, whose iconic building was designed by Canadian-born American architect Frank O.Gehry. Foundation was established at the initiative of French entrepreneur and LVMH group’s CEO Bernard Arnault in 2006 with the aim to “Promote creation in the present by adopting a position of openness and dialogue among artists, intellectuals, and the public. Astound visitors by offering a multifaceted activity that informs, exhibits and showcases the works of the 20th and 21st centuries in an exceptional space, surprising the public by exhibiting artists’ work in an innovative building, a model of emblematic zoomorphic architecture, respecting Gerhy’s model of additive architecture ( 2014).

The effective link between technology and Arts is established in line of Niio platform and products – enormous big screens, which are serving actually as kind of basic for moving images; actually, they are selling content – artwork of different artists – and screens…

Several members of Niio including co-founder, Oren Moshe, had the opportunity to spend time in Frankfurt, Germany at the B3 Biennale of the Moving Image.

Since 2013, B3 has shaped the interdisciplinary and transnational debate on trends and developments relating to the moving image in the fields of art, cinema, TV, games, design, communication and immersion. The aim of the Biennial is to create a broad interdisciplinary alliance for the moving image, and offer the international culture and creative industry a platform for innovation and exchange.

Oren Moshe participated in several official events and discussions including a panel entitled: “Accessibility and monetization of moving image art now and in the future. New platforms and new solutions.” Moderated by Julia Sökeland, co-founder blinkvideo, Oren was also joined by Clare Langan, a film and video artist from Ireland, contemporary visual artist, Erika Harrsch, collector Tony Podesta and collector Baron Futa.

Multimedia artist Quayola uses video, computer software, and installation to explore the tension between real and artificial spaces and surfaces. His works include animated hybrid paintings and sculptures, time-based digital sculptures, and immersive audiovisual installations. In digital paintings such as Topologies (2010), which examines the relationship between contemporary digital aesthetics and iconic works of art and architecture (and forms part of the artist’s “Strata” series), Quayola took paintings by Diego Velázquez and Giovanni Battista Tiepolo and transformed their surfaces into animated geometric forms. “As I work,” Quayola has said, “I start to become incredibly fascinated by the underlying shapes.

Talum d.o.o., slovene modern production company, is a world leader in a narrow circle of the most efficient manufacturers of electrolytic aluminum and aluminum alloys. More than 60 years of diligent work in Kidričevo today is reflected in enviable facts: they rank among the 15 largest exporters in Slovenia, the greatest competitive advantage is the products of the highest quality and the knowledge, creativity and entrepreneurship. Knowing that beside all that they had to be recognizable and original, actually they are exhibiting artists in their Hall, recently iconic Stojan Kebler photographs.

As the President of the Management Board Marko Drobnič presented his highly motivational speech on the KHD General Manager Silvester Kmetič’s big event “A cycle of business success, recently on 19th of November in Ljubljana, he was actually posing with a originally designed stick made from wood and aluminum, crafted from a local sculptor, and with a man’s head with an expressive face, made from aluminum. They created a series of sixty of them, each one original and slightly different ( photo will be inserted subsequently…).

I will cite also some of my case studies of dealing with this particular challenge.

Mr Robert Rolih, author of amazing bestselling book about investment The million dollar decision ( Matthew Kimberly, author of How to Get a Grip, commented about :” It is a really unusual book about investment. It is unusual, because it is seriously easy to read, eye opening and immediate actionable. If you don’t know the first thing about investing – and even, if you are a seasoned investor ) you’ll find this guide to be frightening, thought- provoking and incredibly useful. ” asked me to create an artwork for his office – to get his Metting room more vivid with impact. As he is very busy we discussed all about using digital channels – Messenger, mail, youtube messaging, and I started to realize his idea to have kind of inclusion of his already existing logo of orange kite on the blue surface, and provided one other more cosmic like photo. As I’m mostly expressive figurative artist it was really a challenge to put life into a topics which did not inspired me at the first glance and has given me some doubts about too technical execution. But it reminded me also a period in Paris, when kids were small and the eldest boy was running in the backyard of the Notre Dame park with his newest Blue and Turquoise kite in his hands and a girl after him among flowers and grass… I’ve made some small aquarelles smaller than A5 about and he’d choose a combination of two kites on the blue sky, but then also designed some changes for the composition, using Screencastify program, so I was able to start realization.

I used a wooden panel rather bigger scale, about 268 x 180 cm, and worked outside horizontally. From seven sketches I take two and My son Adrian Stell helped me to vectorize one; I reworked everything in photoshop and develop prints consequently, and use collage technics at first and painting with laque application consequently, have taken several live Fb videos from the process and used them also into edited version with dance and sculptures on niio platform, visible above. The company director as well as team were really happy with result.

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Another case was a painting commissioned by assurance company Harvest d.o.o. and their owners Petra Knap and director Tomi Oražem, for their newly adapted offices. Being art collectors at heart they had a habit of investing in Arts but actually I realized this big painting especially after their particular choice, which actually happened during our discussion regarding preparatory plan I prepared with different style options. They did not like kind of expressive sketchy plain air depictions of apple trees in blue-vert-yellow and autumn leaves in orange-red, using thick application of colors but rather kind of expressive bright colors photo collage with pen drawings and automatic writings. It was actually the choice of Petra, as I included a part of elder smaller wooden collage painting, sold on a Auction Manager’s ball 2012, entitled Flamme du serment. It radiates feminine erotic vibration, dynamism, rose and red, yellow with positive energy, depictions of Sainte Thérèse and sacral element symbolized by golden leafs but also some scary – black and white old face and very material aspects symbolized by a thick application of clothing in a wave and a wooden palette. When I was working on it there was a lot of wind and it seems to be interwoven inside…Original collage includes a Chinese proverb that says ” Don’t have a business with someone you don’t trust – however trust when you have a business together “

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( September 2018, 200 x 150 cm).

For the last example I will mention an portrait – which can also be used as kind of original promotional tool, as long as it captures inner energy and radiation of person especially if already this person is well known for something very special – as the example of Growth Hacker Vin Clancy, who has an amazing preview in Ljubljana in October during his world tour and visited also my Gallery thanks to blockchain enthousiast Aleksander Katulus Vidmar and Youtube marketer Žan Nekrep.

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And – to make a final point with inner portrait of a Lady, who is well known entrepreneur, also giving her speeches in public, my dearest Fairy in Golden Jacket…

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Like kings in ancient times nowadays companies can visualize and materialize their values and prestige through the refined and accentuated messages embodied in different Artistic forms; however, the right, harmonized and equilibrated dialogue between Artist and a client can contribute to overall harmonious feeling po empowered life supporting happiness.

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Norma de Saint Picman is an outstanding franco slovenian visual artist working on international level in painting, graphics, sculpture and ceramic sculpture. She is engaged in several years projects search, interwoven parallel realities, classical and modern, Parallels and Associated fragments of Realities using intermedia installations connecting video, dance and music improvisations through expressive figurative postmodern approach. Being a great innovator with pioneering ideas , founder of Noravision Gallery ultimately devote herself to build global blockchain based Art platform.

copyright normadesaintpicman , noravision, academiapantarei, louvre, damienhirst, quayola, fondationlouisvuitton

Dyptique on solar panel , 164 x 100 x 4 cm, 2019
Le roi Soleil, La reine Soleil, Courtesy Noravision Norma De Saint Picman, photo taken at MAO Museum of Architecture, Ljubljana, at the occasion of Circular change exhibition

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